Branding: A Day in the Life

In my marketing class, I am asked the following questions and am asked to answer in a blog post.  So, here goes…

  • What sites and/or applications do you visit most often? Describe the sites and applications that you identify.

I use my laptop, my phone and sometimes my iPad to connect to the world.  The platforms I use mostly are Facebook, Instagram,  and Pinterest.  I have twitter and LinkedIn but I do not post much of anything there.  I already have a blog set up through WordPress, but I rarely write in it.  I think that is mostly due to not really having an audience, so I just don’t post.  Yes, I know that’s lame, but maybe I am a little intimidated as well.   I have also thought of using YouTube to talk about things to the world as well, but I haven’t overcome my fear of rejection just yet, so I haven’t done anything with that idea just yet.

I am always on Facebook.  There are alot of pages that I “like” and follow, from religious to humor, to politics, to cooking, to health, etc…I like having knowledge of alot of things, so I am pretty well-rounded on my knowledge intake ( ha ha).  Next, I would say Instagram and then Pinterest.  I can’t say I interact alot on those sites, but I do have enough of an interest to get on and read the posts and look at the pictures.

 

Do you have positive or negative reactions when using certain types of digital media?

With Facebook, I have mixed emotions on that.  I am comfortable with Facebook, but not with all the content out there.  I do feel like it’s user-friendly and a person can pretty much get whatever info they want to to the rest of the world using Facebook.  For instance, part of what I do is I work with Compassion International, which is a non-profit charity.  They advertise all the time on Facebook and so much of the response we get is from Facebook advertisement.  So, I know Facebook is very effective.  Tons of people use Twitter and Instagram also, so I do believe those are very effective platforms as well as YouTube.

 

Do you find that your needs are satisfied using one type of digital media over another?

Yes, for me they are, as a whole, but I do like the ways that Twitter can also instantly get a message out to others, and with Instagram, you can mainly post photos or videos and that can speak volumes as well.  It’s hard, because so much of the social media has it’s good points.  But, if I had to choose just one, it would be Facebook.

 

Do you receive emails from companies? If so, what types of email catch your attention? What do you look for?

Yes, I get a ton of emails.  I am subscribed to different merchants and other bloggers and advertisements and just basically everything under the sun.  I like self-help stuff.  I have certain people I follow, so when I get an email from them, I like that because I know it will be something positive and something I might be able to apply to my daily life.

 

What do you notice about the use of digital media in marketing today? Explain.

 It’s everywhere.  Everyone uses digital media in marketing.  Even on the games you can download to your phone.  Now, when you watch a video on Facebook, it gets interrupted by some kind of advertising.  Even Netflix and Hulu will have shows where you have to watch like 3 advertisements between segments of the shows.  It’s neverending.  For me, it’s too much.  There’s too much advertisement to the point where you feel like you are drowning in constant ideas, temptation, bombarding of products.